Research: ChatGPT and home goods › Tableware and kitchen
What ChatGPT recommends when shoppers ask about tableware and kitchen
We took 6 US stores on Shopify that mainly sell tableware and kitchen and asked ChatGPT 10 shopper questions for each one, written from the store’s own catalog: its products, its prices, the occasions people buy for. ChatGPT answered 60 of the 60 questions.
The short version
- The store was named in 10% of the answers about its own products (6 of 60). Across all home goods it was 12%.
- 3 of the 6 stores were never named, in any of their 10 questions.
- ChatGPT cited web pages in 95% of answers.
- Department stores (Macy’s, Bloomingdale’s, Williams Sonoma) and Walmart were cited more than any tableware brand’s own site.
Questions we asked
A few of them, exactly as asked:
- “What are the best brands for high-quality ceramic dinnerware sets that will last for years?”
- “What are the best designer glassware brands for modern minimalist table settings?”
- “best colored wine glasses for entertaining guests”
- “What are the best nonstick cookware brands that will actually last for years?”
- “Which brands make the best ceramic bowls for both casual and formal dining?”
Sites ChatGPT cited most
Number of answers that cited each site at least once. We leave out the stores we checked.
| Site | Type | Answers |
|---|---|---|
| Macy’s macys.com | retailer | 10 |
| Walmart walmart.com | retailer | 8 |
| Williams Sonoma williams-sonoma.com | retailer | 5 |
| Bloomingdale’s bloomingdales.com | retailer | 5 |
| eBay ebay.com | marketplace | 5 |
| Perigold perigold.com | retailer | 4 |
| Homes & Gardens homesandgardens.com | magazine | 4 |
| 2Modern 2modern.com | retailer | 4 |
| Lumens lumens.com | retailer | 4 |
| Etsy etsy.com | marketplace | 4 |
What a tableware and kitchen brand can do with this
- Say what it is made of: stoneware, porcelain, borosilicate or lead-free crystal, and the coating for cookware.
- Answer the practical questions: dishwasher, microwave and oven safe, chip resistance, capacity in ounces.
- List what is in a set and the size of every piece.
- Keep retailer listings complete. If a department store sells you, that page is often the one AI reads, not yours.
Limits
- Small sample: 6 stores and 60 answers. Read the numbers as a direction, not a precise rate.
- One answer per question, from OpenAI’s API (GPT-4.1 mini with web search, US location). ChatGPT’s answers change from run to run and week to week.
- Mixed catalogs: questions follow each store’s catalog, so some touch neighbouring categories.
- We do not publish the names of the stores we checked. Full method: main study.
Other categories: Bedding and bath · Furniture · Candles and home decor
Pickory asks AI your shoppers’ questions every week and shows who it names and why. A free one-time check for your store: getpickory.com.